Project ONE - A Milestone in Automotive History

Overview

The Mercedes-AMG ONE: A car that made history, before it was even built.‍ ‍ What started with big promises from the AMG Management and highest expectations from not only a handpicked crowd of 275 customers but the automotive industry and beyond soon turned into a project that put the image of the entire Mercedes group at stake: misfires, problems, delays, frustrations, tensions within the management and the teams, and the rising pressure from all sides. Failure was not an option.‍

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Lewis Hamilton

David Coulthard

Susie Wolff

Victoria Swarovski

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