Overview
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
DirectorMatthieu Jaubert
ProducersPhilippe Thuillier
WritersThierry Ardisson, Anne Saint Dreux
Top Casts
Thierry Ardisson
Self
William Leymergie
Self (archive footage)
Alex Métayer
Self (archive footage)
Jacques Duby
Self (archive footage)
François Berléand
Self (archive footage)
Jean Becker
Self (archive footage)
Lucas Mongenie
Self (archive footage)
Maurice Lévy
Self (archive footage)
Marie-Pierre Casey
Self (archive footage)
Guillaume Gallienne
Self (archive footage)
Details
LanguageFrench
Production companiesADLTV, Ardimages, France Télévisions
